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Is there really a App Store refund policy? I don’t think so!

Today morning I read a blog post at Techcrunch on App Store refund policy. The article stated that "users can get a refund within 90 days, according to Apple policy". I was glad to hear that as I had purchased various iPhone apps, which I frankly did not require at all.

I asked for a refund for two applications. For one I got it, and the mail clearly stated that the refund was a "one time exception" only and all sales are final. See attached Screenshot.

For the other application I got this mail:

Both Apps were bought within 90 days, so why would TechCrunch state that there is an Apple policy? Am I missing something?