Zinio for the iPhone is a good idea but…
I tried to access my magazine subscriptions on Zinio from the iPhone. It turns out that Zinio has a special website for iPhone users, and the website does display the content in a manner which is suitable for viewing from an iPhone.
But the actual text is horrendous. The displayed text is a compressed bitmapped image, rather than vector based text as in a PDF. This is a problem because once you zoom into the text you start seeing a lot of "noise" surrounding the text, and when you zoom out you don't see the noise, but you don't see the text clearly as well, as shown in the screenshots.
As a general rule, you should only use bitmapped based formats for static displays ie. an image sized at only 1024x780. However if some scaling maybe involved, one should always go for vector based formats, because it is redrawn at every size.
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